Interview: Vaishali Verma, CEO, Initiative India
IPG Mediabrands-owned Initiative India has been a tech industry favourite, having worked with brands such as Cred, Unacademy and Urban Company. Ranked the third-largest media agency in India by RECMA in 2022, it is tapping new opportunities in myriad sectors. Vaishali Verma, CEO of Initiative India, tells Christina Moniz how clients’ expectations from their agencies […]