YearEnder 2023: Upwards and onwards, K-pop and Anime continue to grab the limelight; only this time via merchandise
From K-Pop to Anime, it’s the wave of Korean culture which seems to have stuck a note in the hearts of Indian consumers. In fact, this year the love for Korean culture went a notch up with consumers making a dash for merchandise. “In many ways, Korea is not a country, it is K-Pop! K-Pop […]