Games24x7 unveiled its new brand identity, marking a milestone in the company’s 17-year journey. The new visual identity is a testament to the company’s commitment to the integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, the transformative unveiling reflects Games24x7’s commitment to delivering game play experiences rooted in scientific principles.

https://rb.gy/ybyx7n

“At Games24x7, our path has been shaped by a dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing technologies like AI/ML to create hyper-personalized gaming experiences to entertain our users,” Bhavin Pandya, co-founder and co-CEO, Games24x7, said.

The new visual identity features a stack of ‘G’ letterforms, with the vibrant orange brushstroke ‘G’ proudly positioned atop a solid navy stack. This distinctive symbol not only represents the initial letter of the company’s name but also signifies the commitment to a scientific approach to crafting enjoyable gaming experiences. The coding symbol in navy blue, denoting the universal language of technology, further reinforces the company’s commitment to innovation, while the depth of the stack cues metaphorically illustrates the organisation’s willingness to delve deep to address challenges at its core for game development.

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In contrast, ’24×7′ utilises the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates. The new visual brand identity can be seen across all brand communications, social media platforms, the website, and other collaterals.

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