Ford Motor Co is cutting 2024 production goals in half for its F-150 Lightning plug-in pickup truck — itssignatureelectric vehicle — due to slowing demand for battery-powered models.

The automaker now intends to build 1,600 of the trucks a week in 2024 at its plant in Dearborn, Michigan, down from a previous plan to manufacture 3,200 units of the model weekly, a company spokeswoman said Monday. The OEM has been informing suppliers of the production cuts on a model Chief Executive Officer Jim Farley once said was “a test for adoptionfor electric vehicles” in America.

“We will continue to match production to customer demand,” Ford said in a statement.

The latest cuts come despite the Lightning having its best sales month ever in November with 4,393 deliveries. Lightning sales in the third quarterfell 46%as the automaker shut its factory for expansion and delayed delivery of the truck for “quality checks.”

It also comes as Tesla Inc. rolls out its highly anticipatedCybertruck, which aims for potential Lightning buyers.Automotive News earlier reported the Lightning production cut.