Audible has announced the launch of its latest brand campaign ‘Sunke Toh Dekho’ in India. As per the company, the campaign aspires to show the audience how Audible can be weaved into their lives, especially during those moments through the day when their hands are busy but their minds are free.

The campaign has three brand films, conceptualised and produced by Supari Studios, each featuring actor Kareena Kapoor Khan, Chetan Bhagat and Amish Tripathi, respectively.

Moreover, the films are vibrant and light-hearted and paint three scenarios of how the service integrates into the daily lives of listeners. In each film, Kareena Kapoor Khan, Chetan Bhagat and Amish Tripathi respectively interact with people in relatable situations— a metro ride, a traffic jam, and a gym session, urging them to stop wasting time and embrace the opportunity to reflect and explore the audio universe, away from screens, allowing listeners to gain knowledge during everyday tasks.

“For this campaign, our focus was on capturing relatable moments where minds wander freely and merging them with the joy of storytelling. In each of the three films, Kareena Kapoor Khan, Chetan Bhagat and Amish Tripathi ingeniously bring joy, entertainment, and learning into the lives of protagonists who are bored or irritated during mundane tasks, illustrating the transformative power of audio entertainment,” Akshat Gupt, co-founder, chief creative officer and director, Supari Studios, added.

The films are live on Audible’s social media handles. They will be further leveraged across digital, ATL and BTL mediums such as Out-of-Home (OOH), Google display networks, news and transaction apps such as Inshorts, Blinkit, Zepto, Uber, Jio Network, and across corporate tech parks in Mumbai and Bangalore. Additionally, passengers on the Mumbai Metro can view the campaign creative via an in-train display and audio ads while on their daily commute.

Follow us onTwitter,Instagram,LinkedIn,Facebook