Campus hiring in tier 2 and tier 3 colleges witnessed a surge of 7 per cent, according to a recent report by the HR tech platform GetWork. The platform has reported considerable changes in the recruitment landscape including a high employee turnover rate and integration of technical advancements like GenAI. The report analysed the recruitment trends between January to November 2023.

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Roles in demand

As per the report, Banking, financial securities and insurance (BFSI), healthcare, manufacturing, pharmaceuticals and retail were the top 5 recruiting industries, posting the highest job openings in 2023. The roles of Business Development Executive, Data Analyst, Customer Service Executive and Digital marketing intern were the most-demanded in 2023.

Top recruiters 2023

It was observed that Multinational Corporations (MNCs) led the placement drives, as compared to the startups, and there was a decline in startup job offers. Leading MNCs like Religare, Sharekhan, Motilal Oswal, HDFC, and Aditya Birla – who were the top 5 recruiters on GetWork in 2023.

GetWork CEO & founder, Rahul Veerwal said, “This jump in placement numbers is a testament to the massive talent available in Tier 2, 3 colleges and corporates’ shifting hiring strategies. This jump can also be attributed to our use of advanced Data Analytics, bucketing the right talent for the right opportunity and pre-assessing the candidates to build a ready pipeline for Enterprise clients.”

2024 recruitment trends

In 2024, Veerwal forecasted BFSI and Healthcare to emerge as the fastest-growing sectors, with Engineering, Manufacturing, Process and Infrastructure sectors witnessing substantial growth.

“2024 is poised to be a great employment year with accelerated recruitment in automobile, manufacturing, Oil and Gas, and Infrastructure sectors. Also, new-age job roles such as AI and ML engineer, followed by Digital Marketer, Healthcare Professional and Human Resource manager are projected to be the most sought-after roles in 2024,” he added.