By Aatash Shah

In today’s data-driven era, where information is the currency of progress, the demand for skilled data analytics professionals is reaching unprecedented levels. As businesses strive to extract meaningful insights from the ever-expanding pool of data, the pursuit of an Advanced Data Analytics Certification has emerged as a pathway to a promising and lucrative career. Let us understand why one should consider embarking on this journey.

The field of data analytics is witnessing an unprecedented growth, creating a talent gap that organisations struggle to bridge. According to McKinsey Analytics, 60 percent of businesses find it more challenging to source talent for data and analytics positions than for any other roles. The sheer volume of data is staggering – with more than 150 zettabytes expected to require analysis by 2025. The Bureau of Labor Statistics predicts a remarkable 22% growth in data-related positions, creating an annual demand for over 3,000 professionals. The scale of this growth is 60 times greater than what was observed in 2017.

Data-driven organisations are gaining substantial benefits, being 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable, as per McKinsey. This robust growth signifies a long-term demand for skilled data engineers and analysts, making it an opportune time to invest in advanced data analytics training.

Leveraging financial rewards

The financial incentives associated with a career in data analytics are significant. As per Glassdoor Statistics, the salary for a data analyst in India can vary, ranging from INR 7 to 19 Lacs per annum. The rapid growth in this field translates to a higher income potential, with additional perks such as sign-on bonuses, equity, or stock options not uncommon. As industries increasingly adopt big data solutions, the value of data analysts will continue to rise, ensuring competitive compensation for those with the necessary skills.

Widespread application across industries

Data analytics is not confined to a specific industry; rather, it permeates every sector. From aviation to government, organizations across the board are leveraging data to enhance their processes. The versatility of a data analytics certification opens doors to diverse career opportunities, allowing graduates to explore fields that align with their interests. With every industry accumulating and storing data, the need for skilled data analysts remains universal.

Flexibility in employment across industries

One of the key advantages of being a data analytics professional is the flexibility it offers in terms of employment. Whether it is finance, healthcare, retail, logistics, or human resource management, the demand for data analytics expertise is pervasive. The ability to contribute to decision-making processes in various industries enhances job satisfaction and career growth potential for data analysts.

Impactful problem solving in real-life scenarios

Beyond the financial incentives, a data analyst’s role is inherently impactful. The job involves contributing to the company’s real objectives, mission, and vision by extracting actionable insights from data. In a world where data is the Holy Grail, a skilled data analyst becomes a high priest, interpreting data to benefit all facets of the organisation. The sense of pride in knowing that your analytical skills contribute to a company’s success adds a meaningful dimension to the profession.

To conclude

In the coming future the progress of businesses will undoubtedly be shaped by analytics. Acquiring skills in data analytics today positions individuals at the forefront of this revolution, providing transferable skills applicable in various aspects of life. By enrolling in an advanced data analytics certification program, one will not only gain technical expertise but also open doors to a world of opportunities where their analytical skills can make a significant impact.

The author is the founder of Edvancer.