Kotak Securities, launches its ad campaign to promote its flagship pricing plan Trade Free Youth (TFY) through a country-wide digital ad campaign. The Trade Free Youth is a subscription plan that offers zero brokerage on all trades, be it delivery, intraday or F&O, for every individual under 30 years of age.

Kotak Securities now has a range of innovative plans with Trade Free, Trade Free Youth and Trade free Pro.

The campaign is targeted to the younger generation and will be active across all major digital and social platforms like Google, Discovery, Facebook, Instagram and select OTT platforms.

“Increasingly, youth in the country are gravitating towards online trading and looking for platforms that will give them an edge through technology and research insights. With this in mind, we have been continuously working towards simplifying the entry into stock markets for the younger generation. From our conversations with the young investors, we also understood that brokerage is a big barrier and that is how Trade Free Youth was conceptualised. It is a new age plan that has very nominal subscription free and brokerage across segments is absolutely zero,” Iti Mehrotra, chief marketing officer, Kotak Securities said.

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