Personal care brand Clensta has unveiled its campaign #TheBetterWay along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’ living choices.

Parineeti talks to viewers about how she always chooses the ‘better’ option over the ‘good’ option when she is making the littlest of decisions every single day – “Black is good, but white is better. Pear is good, but Apple is better. Personal care products are good but Clensta products are better”, she says in her video. Fans of the actor have tapped into the trend and have started engaging with the reel sharing their ‘X is Good, Y is Better’ versions. The brand is also set to throw #TheBetterWay challenge on social media to create more buzz around the campaign.

https://www.instagram.com/reel/C0ReverStVA/utm_source=ig_web_copy_link&igshid=N2ViNmM2MDRjNw==

“At Clensta, our commitment to philanthropy shines through our ‘Buy 1 Give 1’ initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to a positive social impact. Building on our success of conserving one billion litres of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion litres of clean drinking water. #TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle,” Puneet Gupta, founder, Clensta, said.

The campaign’s momentum has surged with the strategic dissemination through nearly 50 digital screens across locations of Delhi NCR, creating a visually stunning narrative for ‘better’ changes. The brand has also launched a series of digital films featuring Parineeti Chopra and Sandeepa Dhar.

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