Alphabet Inc.’s Google announced a slate of upgraded artificial intelligence features for its cloud-computing clients as the technology giant tries to catch up with rivals, including the allied forces of Microsoft Corp. and startup OpenAI, who have taken advantage of the AI boom.

The company on Wednesdayunveiled Gemini Pro for enterprises, allowing developers to build applications using Google’s latest AI model, which wasannounced last week. Geminiis a large-scale AI system trained on vast amountsof data that can generate new content based on what users request.

The AI model is built to “generalize and seamlessly understand, operate across, and combine different types of information, including text, code, audio, image, and video in the same way that humans see, hear, read, listenand talk about different types of information simultaneously,”Google Cloud Chief Executive Officer Thomas Kurian said.

Though Google is a pioneer of generative AI, its products have lagged behind in popularity. Last week, Google aimed to counter that narrative with the release of Gemini, which has three sizes: Ultra, Pro and Nano. The company has begun rolling out Nano, the smallest version, which runs directly on devices like Google’s flagship smartphone, the Pixel 8 Pro. It has also released a specially designed version of Gemini Pro in Bard, Google’s AI chatbot and answer to OpenAI’s wildly popular app, ChatGPT. With the release of Gemini Pro to app developers and businesses, Google wants to send the message that it is no longer trailing OpenAI and the startup’s latest AI system, GPT-4, which is available through partner Microsoft’s Azure cloud-computing platform.

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