How the campaign rocks:

In the delicate dance between art and science within advertising, Acko’s ad for its platinum health plan emerges as a compelling demonstration of seamless integration. The teams at Acko and the agency have beautifully blended charm with effectiveness, never losing sight of the primary objective behind advertising.

Enlisting Raju Hirani, the master storyteller, to direct the campaign was also a brilliant move. The films are so engaging that viewers wouldn’t mind watching them over and over again.

Campaign: Health insurance ki subah ho gayi mamuBrand: AckoAgency: Leo Burnett, Mumbai

As told to Christina Moniz

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