G-SHOCK India has unveiled its association with actor Vicky Kaushal as its brand ambassador. As per the company, the partnership unites G-SHOCK’s four-decade legacy of crafting robust and trend-setting timepieces with Kaushal’s personality and embodiment of toughness, embracing both physical endurance and mental strength.

Talking about the association, Hideki Imai, managing director, Casio India, said, “We are happy to welcome Vicky Kaushal to the G-SHOCK family. His spirit and bold persona resonate perfectly with G-SHOCK’s core values, making him an ideal match for our brand. G-SHOCK India is embarking on an exciting new chapter, strengthening its connection with these discerning consumers who consistently seek adventure, endurance, rugged style and unrivalled durability in their day-to-day lives.”

“I am excited to be a part of the G-SHOCK family. G-SHOCK has epitomised toughness and style for over four decades, and I deeply resonate with its core values. The brand’s commitment to pushing boundaries and its unyielding spirit align perfectly with my philosophy. As an actor, my journey revolves around pushing boundaries and venturing into uncharted territories. This partnership is a natural fit, and I look forward to embarking on this exciting journey with the brand G-SHOCK,” Vicky Kaushal added.

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