Tata Play introduces addressable ads for linear television

Tata Play, a content distribution platform, announces Addressable Ads for linear television. Addressable TV advertisingtechnology enables advertisers to selectively segment TV audiences and serve different ads to different households, even if they are watching the same content. In essence, digital-akin media planning can now be achieved on television through Addressable Ads. Starting today, brands can […]

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The University of Strathclyde, Glasgow is inviting applications for MSc Sustainability and Environmental Studies for 2024

The University of Strathclyde, Glasgow is inviting applications for the MSc Sustainability and Environmental Studies course starting in September 2024. The course claims to offer a cross-disciplinary approach to the study of environmental management, policy, the circular economy, sustainability and sustainable development in both developed and developing countries, as per the press release from the […]

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Veranda Learning joins forces with Illinois Tech for tech courses, K–12 dual credit programmes

Veranda Learning Solutions, an ed-tech company has announced a collaboration with the Illinois Institute of Technology (Illinois Tech), the premier technology-focused university in Chicago. This partnership aims to elevate educational offerings in both information technology and K–12 dual credit programmes, granting students unprecedented access to cutting-edge courses and facilitating a smooth pathway to higher education. […]

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Adani Ports to raise Rs 5,250 crore

Adani Ports and Special Economic Zone (APSEZ) on Tuesday announced that it will raise more than Rs 5,250 crore by issuing non-convertible debentures and non-cumulative redeemable preference shares on private placement basis. In a stock exchange filing, APSEZ said, “the board of directors of the company has given their in-principle approval for issuance of non-convertible […]

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Almost 60% of organisations are implementing or exploring generative AI in marketing, Capgemini report

The majority of marketers, 62% believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding. Organisations already investing in generative AI for marketing dedicate 62% of their total marketing technology budget towards it, seeing this breakthrough technology as a catalyst for creativity and innovation in marketing. […]

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Kotak Securities launches #BroZero ad campaign

Kotak Securities, launches its ad campaign to promote its flagship pricing plan Trade Free Youth (TFY) through a country-wide digital ad campaign. The Trade Free Youth is a subscription plan that offers zero brokerage on all trades, be it delivery, intraday or F&O, for every individual under 30 years of age. Kotak Securities now has […]

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HNIs, celebrities offer lifeline to startups; 101 investments made in 2023

The funding winter hasn’t dampened the enthusiasm of a large number of veteran entrepreneurs, high-net-worth individuals (HNIs) and celebrities towards the startup eco system. In fact, they have provided a lifeline to many startup entrepreneurs, according to data gathered by market intelligence platform, TheKredible, they have made upwards of 101 investments in 2023 Vijay Shekhar […]

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Fantasy Sports enables deeper sports engagement

Fantasy sports have gained potential in recent years. Unfortunately, there is a misconception that participating in fantasy sports is akin to betting, can be addictive and can lead to financial losses. However, fantasy sports platforms offer free-to-play and pay-to-play formats. According to an IndiaTech report, 80% of users opt for free-to-play format. Furthermore, the ticket […]

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